Sales reps spend a large share of time on research: who a company is, what changed recently, who owns a problem. Agents built on workflow tools can gather public company information, summarize it, and drop it into your CRM.
The risky part is not research, it is outreach. Keep a human approving messages, comply with CAN-SPAM, GDPR and local rules, and never send to purchased lists without a lawful basis.
A practical setup: a trigger (new account in CRM) → an agent step that researches the company website → a summary written to the CRM record → a rep reviews and decides whether to reach out.